Saint Laurents Recent Ad Campaign Banned

According to Elle UK, the Advertising Standards Authority in the United Kingdom has placed a ban on the recent ad campaign of saint Laurents which featured an unhealthy thin model. The Saint Laurent campaign became a concern because of the "particular focus to the model’s chest, where her rib cage was visible and appeared prominent," as well as her legs, since "her thighs and knees appeared a similar width." This thinness is emphasized further by her chunky platform shoes, and after consideration of these factors together, the ASA ruled that Willems appears "unhealthily underweight" in the ads, therefore making them irresponsible.


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